TouchMedia Going Mobile - the new frontier

According to industry analysts, the mobile marketing and advertising market in China -- including messaging -- could well exceed $100 million in 2009 (optimists talk about $200 million) with almost 200 million mobile internet users (192 million @Sept. '09).

Founded in 2003, TouchMedia has become the leading media network in Chinese cities' taxis, offering a mix of interactive and advertising-based content to passengers.

With an average taxi ride at 18 to 21 minutes, and a captive audience of high income consumers, TouchMedia is now starting to capitalize on higher mobile awareness and usage, and to leverage mobile networks and location-based services, like maps and coupons, to engage, interact and entertain passengers even further.

Neil Ducray, TouchMedia’s Managing Director, will guide MobileMonday Shanghai community on a journey toward convergence of mobile and “outdoor” media.

November 30 MobileMonday

Kathleen's 5:

TouchMedia Reaches Out To MobileMonday

Participants:

Neil Ducray, Managing Director, TouchMedia – Keynote speaker and panelist

Steven Leong (TBC), Managing Director at Mustang Ventures, and Co-Founder and CFO at TouchMedia – panelist

MoMo Cost: 100 RMB payable at the door, includes 2 beverages and light appetizers.

All attendees MUST pre-register, or risk embarrassment and ridicule.

Please feel free to forward an invitation to colleagues or others who might be interested.

*Plenty of opportunity for socializing and networking before and after the program.  But no blabbing or yawning during presentations.

Location: Kathleen's 5 - Shanghai

5th Floor Shanghai Art Museum

325 Nanjing West Road (opposite the JW Marriott hotel, cross street Huangpi Nan).

Tel: 63272221

Map:  http://www.kathleens5.com.cn/map.php

Don't forget!  Presentations from the earlier '09 MoMos are posted on slideshare:

http://www.slideshare.net/group/mobilemonday-shanghai