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Event Details
TouchMedia Going Mobile - the new frontier
According to industry analysts, the mobile marketing and advertising market in China -- including messaging -- could well exceed $100 million in 2009 (optimists talk about $200 million) with almost 200 million mobile internet users (192 million @Sept. '09).
Founded in 2003, TouchMedia has become the leading media network in Chinese cities' taxis, offering a mix of interactive and advertising-based content to passengers.
With an average taxi ride at 18 to 21 minutes, and a captive audience of high income consumers, TouchMedia is now starting to capitalize on higher mobile awareness and usage, and to leverage mobile networks and location-based services, like maps and coupons, to engage, interact and entertain passengers even further.
Neil Ducray, TouchMedia’s Managing Director, will guide MobileMonday Shanghai community on a journey toward convergence of mobile and “outdoor” media.
November 30 MobileMonday
Kathleen's 5:
TouchMedia Reaches Out To MobileMonday
Participants:
Neil Ducray, Managing Director, TouchMedia – Keynote speaker and panelist
Steven Leong (TBC), Managing Director at Mustang Ventures, and Co-Founder and CFO at TouchMedia – panelist
MoMo Cost: 100 RMB payable at the door, includes 2 beverages and light appetizers.
All attendees MUST pre-register, or risk embarrassment and ridicule.
Please feel free to forward an invitation to colleagues or others who might be interested.
*Plenty of opportunity for socializing and networking before and after the program. But no blabbing or yawning during presentations.
Location: Kathleen's 5 - Shanghai
5th Floor Shanghai Art
Museum
325 Nanjing West Road (opposite the JW Marriott hotel, cross street Huangpi Nan).
Tel: 63272221
Map: http://www.kathleens5.com.cn/map.php
Don't forget! Presentations from the earlier '09 MoMos are posted on slideshare:
http://www.slideshare.net/group/mobilemonday-shanghai
Attendee List
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When & Where
Kathleen's 5
5th Floor,Shanghai Art Museum
325 Nanjing West Road
Shanghai,
PUXI
Monday, November 30, 2009 from 7:00 PM to 10:00 PM (GMT+0800)
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Hosted By
MobileMonday Shanghai
MobileMonday in Shanghai
Founded in Helsinki in 2000, as a non-profit organization, MobileMonday (www.mobilemonday.net) is now the leading mobile industry related community and event organizer, with chapters in more than 70 cities worldwide, encompassing over 80,000 members.
As the leading voice for the mobile industry in Shanghai since its inception in October 2006, MobileMonday Shanghai (www.mobilemondayshanghai.net) organizes regular events which draw between 100 and 150 guests, with relevant topics being presented by leading companies, typically represented by their CEO’s and other senior management members.
In addition to the regular events, our monthly newsletter reaches out to over 3,000 registered members each month, which represents the most comprehensive database of mobile and mobile affiliated industry professionals.
